Thanks to today's official announcement, we finally know everything about the new LG G4.
Now onto the LG G4 hands on review.
What is it? LG's next flagship smartphone
When is it out? Announced April 28, available from April 29
What will it cost? Around £500 / $650 / AU$1066
LG G4 key specs
Qualcomm Snapdragon 808 Processor with X10 LTE
5.5-inch Quad HD IPS Quantum Display (2560 x 1440, 538ppi)
3GB LPDDR3 RAM
32GB internal storage, expandable by microSD
Android 5.1 Lollipop
16MP main camera, 8MP front
3000mAh removable battery
155g (157g with leather back)
NFC-enabled
Unlike Samsung galaxy s6 and iPhone 6, it features a premium design led by a leather back option. No need to buy a leather case now.
Soft leather is a personal preference, but no one is going to object to the improved LG G4 camera that steps in front of Samsung's stunning camera with an impressive f/1.8 lens.
Is the LG G4 worth the wait? How long until it launches? We finally have those details clad in leather.
The LG G4 release date is April 29, at least if you live in the company's home territory of South Korea. It essentially coincides with today's press event, which happened the next day in Korea.
This Android smartphone moves west in late May and early June, according to LG. That means it should be in the US, UK and Australia in time for the summer.
That's similar to the one month delay we've seen from other flagship and curved LG phones, including the LG G3 and the even more recent LG G Flex 2.
There's even less of an exact indication as to how much the LG G4 will cost. It's said to be in the same price range as the LG G3, however.
LG G4 design
The LG G4 design lives up to the many rumors that it'll be clad in premium leather, specifically vegetable tanned leather. It'll come in six colors too: brown, black red, sky blue beige, and yellow.
Leather isn't for everyone, so other less-flashy backs are available with the new smartphone. The black and gold colors with a metallic coating look familiar, as does the white model with a ceramic coating.
All three of these alternate design options sport a unique hammered pattern, but have a plastic base. The dimensions give it a 148.9mm height x 76.1mm width x 6.3mm to 9.8mm curved depth.
LG G4 comes off as a larger Moto X with its similar sloped design and genuine leather back variant. However, LG says it uses a lasting vegetable tanning treatment process that takes three months.
LG G4 screen
Going along with its sharper camera, LG G4 has a more color-rich display to show off your pictures and multimedia, and the results are bright and accurate.
It's still 5.5 inches, still an IPS LCD and still quad HD, but it bumps up the screen specs to a "quantum" display level and is 98% compliant with the Digital Cinema Initiatives industry standard.
This translates into 20% better color reproduction, 25% better brighter for outdoor visibility, and a 50% bump in contrast. Yet the negative LCD technology behind it actually reduces battery life drain.
That's excellent news for people who go out of their way to avoid phones with a 1440 x 2560 resolution because it lights up so many pixels at the expense of the battery. This should help.
That slight curve on the LG G4 serves as a way to avoid a cracked or damaged display for the clumsy among us. The curve is not as pronounced as the LG G Flex 2, but remains resourceful nonetheless.
LG G4 camera
The f/1.8 aperture and 0.6 second shutter speed make the LG G4 the brightest and fastest cameras around, edging out the Samsung Galaxy S6 and Galaxy S6 Edge by a 0.1 value in each case.
In plain English, this means the 16-megapixel camera remains excellent in low light conditions, allowing 80% more light in than the LG G3. There's also less blur when taking photos of fast-moving objects.
LG G4's camera software has also been enhanced with a comprehensive manual mode, RAW images and a self-friendly Quick Shot mechanic that can take four front-facing pictures for fewer retakes.
In addition to bumping up the camera from 13 megapixels to 16 megapixels, the LG G4 goes from a 2.1-megapixel front camera to a 8-megapixel selfie camera, the same resolution as an iPhone.
Impressively, an ultra-thin 0.1mm blue IR filter is also included to help give photos a natural look with accurate colors by blocking out infrared interference.