Most US high-tech media complained the Facebook Messenger. They don’t understand why they need the second Facebook application? However, many mobile users in developing markets, particularly in the Asia-Pacific region, there is no such problem.
Nearly six tenths of Philippine mobile phone users use Facebook Messenger that was only less than India. Nearly half of Malaysia and Vietnam mobile phone users use Facebook Messenger, and the Indonesia penetration rate reached 40%.
Britain is one of the most developed Internet markets; however, the UK has a comparatively low usage data. It reaches 40% of the mobile phone user, ranked fourth in the countdown.
Meanwhile, the messages and chat type applications are smart phone users’ favorite form of communication in India. June 2014, InMobi's found that 44 percent of smartphone users prefer to communicate in chat applications, only 10% of people like to use traditional SMS and MMS.